undergrounds commercial
steps to production:
I. pre-production
During the pre-production process our team worked closely with Undergrounds, ensuring that the creative direction aligned with their brand identity and campaign goals. We collaborated on storyboarding, location planning, and refining the visual tone to create a clear roadmap for production.
II. Production
During production we leaned into the use of handheld camerawork to capture a grounded, energetic feel. Alongside this, we filmed a series of stylized sequences highlighting the process of preparing matcha — emphasizing both the craft behind it and the satisfying payoff of the first sip.
III. post-production
In post-production, the commercial really came to life through rich color grading, pacing, and upbeat music. These elements together, created a warm and vibrant atmosphere that pulls the viewer in and leaves them with a strong lasting impression of the brand.